What is MØW

Mission Zero Waste (MØW) is an innovation initiative of Leatherina. Leatherina is a big supporter of the concept of ‘circular economy’ which is described as a “model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible”. For a product to be included within the circular economy framework, its raw materials, its wastage and its end-of-life residual objects should be kept within the economy, wherever possible. The nature of integrating the circular economy concept into Leatherina’s existing business would mean enhanced flows of goods and services through the ‘value circle’, by systematically

exploiting each raw material component to the maximum, and

dropping production wastage down to zero.

Background

Leatherina is an SME in the leather goods production sector that has been engaged in manufacturing high-quality leather bags, backpacks and accessories since 2016, with a business strategy of sustainability and environmental protection. Leatherina is a certified member of WFTO in fair trade and seeks to incorporate materials and technology, guided by the SDG 12, to contribute to responsible consumption and production. Our commitment to sustainable production, environment-friendly materials and animal welfare makes our products unique. Our manufacturing operations ensure social security for all our workers which includes fair wages for majority of workers and equal treatment.

Leatherina plans to expand its markets through an environmentally friendly and sustainable investment by undertaking R&D of materials and processes that would drastically limit the carbon footprint and wastage of our product and operations. Leatherina’s MØW project has a target of reaching full zero waste discharge status for its two main raw materials by 2025. In addition to protecting the environment, MØW will optimize raw material use and therefore enhance the profitability and reputation of Leatherina. Leatherina has targeted the goal of providing its employees with ‘living wages’ within the first decade of its journey. As a fair-trade company, increasing its profitability will allow it to reach its goal of green factory in a short time span and secure the decent work conditions for employees.