Mission Zero Waste (MØW) is a strategic and innovative initiative of Leatherina. Leatherina is a proud promoter of the concept of ‘circular economy’ which is described in a model of consumption during production, which involves 6R basics: Rethink, Refuse, Reduce, Reuse, Repair, and Recycle in existing supply chain of materials and products for as long as possible. For a product to be included within the circular economy framework, its raw materials, its wastage, and its end-of-life residuals should be kept within the economy, wherever possible. The impact of integrating the circular economy concept into Leatherina’s existing business would mean enhanced flow of goods and services through the ‘value circle’, by systematically exploiting each raw material’s component to the maximum, and dropping production wastage down to zero.

Leatherina is an SME in the leather goods production sector that has been engaged in manufacturing high-quality leather bags, backpacks, and accessories since 2016, with a business strategy of sustainability and environmental protection. Leatherina is a certified member of WFTO in fair trade and seeks to incorporate materials and technology, guided by SDG 12, in promoting responsible consumption and production. Our commitment to sustainable production, environment-friendly materials, and animal welfare makes our products unique. Our manufacturing operations ensure social security for all our workers which includes fair wages and equal treatment.